Why is an explainer video good for your business?

A picture speaks a thousand words. You’ve heard that phrase many times so how true is it really? Pictures, especially moving, talking animated presentations, scream ‘Look at Me! Explainer videos are good for your business in exactly this way. They grab the attention of your potential clients or customers in both an engaging and educational manner.


What is an explainer video?

An explainer video is a short video clip which clearly shows the features, components and use of your business products or services. These videos that can be either a slider or animated video, use common components of text information, photos or cartooning, voice-overs, sound effects and background music.

How do they do that exactly?

1. Grab the attention of the viewer by telling them in one to two minutes exactly who you are, what you do, and what you can offer in a captivating manner.
2. Can educate your potential or current customer by explaining your product or service to them before they’ve purchased it. In other words, explainer videos help you communicate your product or service in an original, memorable and stimulating way.
3. Using more than one medium, especially one as eye-catching as an explainer video, reaches your target market in a way that is above and beyond the norm that you see on static websites.
4. It’s interesting to note that animation brings a nostalgic feeling to the viewer; everyone you know, including yourself and your staff, has watched Saturday morning cartoons. In other words, explainer videos or video marketing is a strategy that sends out your message in a medium that everyone can relate to.

Let’s face it, we live in an information-stimulation overload society. The great thing about explainer videos is the fact that your information is given to your potential client in two minutes or less. Therefore, not only does your explainer video engage and education your potential client or customer, it keeps their attention and sells them your message.